Posted by Justin Thorp in Buying Food, Online Resources, Trends on October 6th, 2009
Yesterday, we saw an interesting confluence of events. We’re seeing the decline of the high cost print media business and the ever quickening move to go online. And this isn’t just a media vertical. It’s the food media.
Condé Nast has announced that they plan on closing down Gourmet Magazine. I never read it but after over 60 years in production, Gourmet Magazine has definitely achieved a certain level of status within the food world.
I can imagine that it’s incredibly expensive to run a print magazine and that advertisers aren’t just bringing in the same level of cash that they used to. It definitely leaves a massive opportunity for the online world.
Gary Vaynerchuk of Wine Library TV fame enters stage right and has expanded his online food empire.
Yesterday, he launched two new Web sites, CinderellaWine.com and GourmetLibrary.com. CinderellaWine.com is going to be a place where you can get one new HOT wine deal everyday. It will run from midnight to midnight. GourmetLibrary.com will be just like WineLibrary.com but with all kinds of gourmet foods.
Granted one is food content and one is food sales but it feels like it shows to what extent print is really struggling to find its footing in this new world and how online is really a growth market.
What do you think? Did you read Gourmet Magazine? Will you make a purchase from Cinderella Wine or Gourmet Library?
Cinderella Wine, Condé Nast, Gary Vaynerchuk, Gourmet Library, Gourmet Magazine, Wine Library, Wine Library TV
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