
One of my favorite things is go into a Barnes & Noble, wander into the cookbook section, and start filling my head with all different types of food, dishes, and recipes that I could make from various famous chefs around the world. Every Christmas, I’ll put a handful of these books on my Christmas list with hopes that Santa maybe my friends or family will get me one.
Over the years, I’ve been able to collect a few great cookbooks but I’ve found that I spend less & less time actually looking at them when I want to cook something. The Web is my go to place for recipes.
For example, we got some Bok Choy as part of our CSA last week. We wanted to make something with it last night. I don’t even know where I’d start with my cookbooks. We just went straight to the Web.
With online recipes, I can organize them all together, no matter what site they’re on. I’ve found visual bookmarking tool Pinterest to be incredibly useful for something like this. With a physical cookbook, there’s no way to organize or get a really good sense of what you get across all the books that you have. There’s no search.
A lot of celebrity chefs have made speciality iPhone or iPad apps which are supposed to help bridge this cookbook to Web divide. But these apps are just as much of a pain. I can’t search across them. I have to remember what recipes are in what apps and remember to go back to them. I bought the Mario Batali iPhone app long long ago and don’t think that I’ve touched it since. The one app that’s proved useful is Michael Ruhlman’s Ratio App but then it’s more of a utility for measuring ratios than a eCookbook.
The price is right with online recipes. It’s free. I can go to something like All Recipes or Cooking Light and get tons and tons of field tested recipes with reviews for no cost at all. Or… I could go to a store and pay $20, $30, or even $45 for the dead tree edition that has a fraction of the recipes in it.
So what is a budding cookbook author to do? Well, is it about seeing your name on a book in a book store or is it about distribution? If you’re going for distribution… if your’e going for getting the most people to make your recipe, I’d imagine the Web is the best avenue. If I was someone making a cookbook, I’d put the recipe online and then sell access to some kind of premium video content that showed step by step how to make something.
Gwyneth Paltrow’s cookbook is the most notable one of recent to have launched. I wonder what her expectations are. How do you differentiate and move units?
What do you think?
Last night after unwrapping Christmas presents and playing the 24 Edition of Clue (which was awesome), I watched the movie 
A few months ago on a whim, when I was surfing around the audio book mega store Audible.com, I found